How It All Began

I’d been working at a Fintech startup and my job involved a lot of travel. Most trips were to banking conferences, where ‘networking’ took the form of hanging out in the lobby bar with clients until 3AM, and then waking up to a full day of sitting, eating, and sitting indoors, and then doing it all again the next day, and the next day… These conferences were vital for business; yet many attendees (including me!) were burnt out after after a couple of days at the event.

Every conference I attended centered around alcohol and bar culture for socialization while omitting any physical activity or any attempt at stress-mitigation that wasn’t food or alcohol-related. After having multiple Groundhog Day experiences of boarding a plane back to Austin; exhausted, hungover, and fifteen pounds heavier – I kept thinking about how outdated and uninspiring these events were and how vital exercise was to my well-being and sense of community.

During this time, I began a side hustle called City Running Tours Austin that showed tourists the city while running. We offered a variety of 5k running tours that highlighted music, history, and other unique Austin points of interest. While leading these tours, I saw the power of exercise as a socializing tool. By the end of the run, perfect strangers were friends and people were happier and more energized.

After getting requests from corporate teams to organize fun runs and guided running tours, Swift Fit Events was born! Companies in high-stress industries like finance, legal and medical also wanted yoga, cardio workouts, and meditation practices for their event attendees and we met those needs with our extensive network of Austin fitness and wellness experts. Companies in other industries weren’t far behind. It’s clear that improving physical and mental health of employees isn’t just great for business, it’s great for humanity!